2018 — PRESENT

Advantage you
alphabet.

This was a collaboration between myself and my friend and fellow creative, Mariana. We were given a brief to create a bespoke alphabet to be used on a new Brand/Advertising campaign for Ara Institute of Canterbury.

We worked closely with teachers and students from all the different departments at Ara to brainstorm ideas that best represent their area of study. These ideas were then used to create physical objects based on different letters of the alphabet that were then photographed and turned into vectors for the final typography set used for headlines to accompany the new talent photography on all print and web collateral.

DELIVERABLES
Creative Direction
Animation
Photography
Typography
Visual Design